Kota Kinabalu: The Sabah Tourism Board (STB) recently conducted a successful business-to-business (B2B) session to promote Sabah in Uzbekistan. .

Kuala Lumpur: The Sabah Tourism Board (STB) has taken a proactive initiative to engage countries which have issued travel advisory to its citizens against travel to the east coast of Sabah.

Kota Kinabalu: Sabah’s appeal as a holiday hotspot is catching the eye of Middle Eastern market in the travel trade show in Dubai early this month.

Kota Kinabalu: Sabah is looking to capitalise on its incredible biodiversity and unique local cultures by expanding tourism offerings focused on its natural wonders and community-based experiences.

Kota Kinabalu: Not even the most remote village in Sabah would be excluded from initiatives to use tourism to enhance the livelihood of the rural poor, said Sabah Tourism Board (STB) chairman Datuk Joniston Bangkuai.

Kota Kinabalu: Minister of Tourism, Culture and Environment Datuk Christina Liew said the Ministry through its agency Sabah Tourism Board (STB) will promote the newly-established Tabin Rainforest Lodge (TRL) in Lahad Datu.

Kota Kinabalu: Sabah is working hard to attract foreign tourists from China and other countries following the gradual recovery of the tourism market, says Datuk Christina Liew.

BERLIN: The decision to translate the Sabah brochure into German, Dutch, French and Spanish reflects Sabah Tourism Board’s (STB) dedication to ensuring inclusivity and accessibility for all visitors, regardless of linguistic background.

Kota Kinabalu: Sabah's scuba diving activities brought over RM500 million in income in a year, it has been reported.

Kota Kinabalu: Sabah Tourism Board (STB) is actively pursuing partnerships with airlines to revitalise and expand route networks.